Email Marketing What Makes The Perfect Subject Line?

Submitted by: Christopher Peters

The topic line of your electronic mail advertising campaign is much like the headline in a newspaper. Like a newspaper headline, it’ll frequently be the factor which decides if the email or article is read.

At EBUK we find that clients spend a great deal of time developing the perfect e mail body, send out the marketing campaign then ask us why not many people read the campaign.

Nine instances out of ten we discover that disappointing open rates are let down via a bad subject line that has not worked out. The topic line of your e mail campaign is as essential as your e mail body itself. You would possibly spend 2 hours designing your campaign, however take 10 seconds to write down your matter line. The topic line of your campaign will have to be moderately planned.

So what makes the most effective email subject line?

Sadly, there is no easy answer. Depending on your industry/email advertising content and mailing list, different approaches should be considered.There are several general rules which as an e mail marketeer you may need to consider:

1. Keep your e mail advertising topic line quick and to the point

[youtube]http://www.youtube.com/watch?v=xxqxNzlEFM4[/youtube]

Going again to our newspaper headline example, quick and punchy headlines are normally more successful.The Sun newspaper in the UK are well known for his or her quick punchy headlines. A great example of this is the Sun headline from the eleventh April 1992,It’s The Sun Wot Won It. This relating to the newspapers claim that they received the 1992 election for the Conservative party.This is a smart instance of a headline. It is brief and to the point. The use of six quick words clearly express the message after the 1992 election. This headline isn’t watered down with a protracted remark – that is the activity of the attached article (your email body).Relating this back to your e-mail marketing, use the newspaper headline rule of thumb. To clutch attention, you do not want to write an essay on your matter line. Keep it quick and to the purpose – like the famous Sun headline it often will not do any harm so as to add a few gentle humor or one thing so that they can grab attention.

2. Test, check and test

You should always take a look at your subject line ahead of broadcasting your e mail marketing campaign. There isn’t any such thing as too much testing – that is a space which we have covered relatively extensively inside the email marketing united kingdom blog.Why must you take a look at your subject line?

Unless you might be an e-mail advertising guru, it will most likely take you a few attempts to write down the easiest subject line. The handiest option to to find out what works best for your online business is to check your topic line up to possible – all the time put aside numerous time for testing. Experiment with other subject traces over a duration of a few days/weeks to look how this affects your open rate.

How to check your subject line?

A/B or running a split test is a great solution to quickly test your matter line. We in most cases advise that you take a number of small sample teams from your e mail database.

To each sample staff send the same email body, however vary your topic line. When the use of this technique you will be able to compare and identify which used to be the more a success matter line. Did subject line A obtain a greater open fee on your electronic mail publication than topic line B?

It might take you a couple of makes an attempt with cut up checking out to ascertain a topic line which fits for your enterprise – alternatively it’s neatly value taking the time.

3. Call to arms!

Imagine this, you are an insurance coverage company and make a decision to email a latest customer for your website. The visitor to your website online possibly asked the same quote from a few of your competitors – your competitors might e mail this customer also.As a result, the recipient is shipped an email advertising from you and 5 other competitors. The not unusual false impression is that you have sent your email and if it does not get opened thats now not your fault – one thing should have long past wrong. Thats incorrect.With different competitors possibly emailing your recipient – the recipient may simplest open one or two of the 6 emails sent. Will your electronic mail be one in all those? The matter line will steadily come to a decision this.You will have to spend time writing what we name a ‘call to arms’ matter line. Ask a question, make the subject line interesting. The subject line must advised idea and hobby – make the recipient interested for your message and provides them a reason to open it.What topic line may glance extra interesting: ‘bob smith car insurance’ or an issue that asks a query prompting the recipient to learn your actual message within your e mail body.

4. Don t make the most obvious mistakes

If you’re a regular e mail marketeer you are most likely already aware of the average errors in matter lines and realize to steer clear of using; block capitals, and common unsolicited mail phrases reminiscent of FREE and OFFER etc. However it is nonetheless worth citing this point; as it may be sudden the quantity of people who forget about or don’t seem to be conscious about this advice.

Summary

Through revel in with our electronic mail advertising uk system, now we have found that a great topic line can build up open charges substantially. It is frequently envisioned that fab well idea out subject line can increase open charges by way of up-to 30%.It is crucial that your subject line is planned, tested, concept out and gives a explanation why for the recipient to open your email body.When designing your subsequent electronic mail newsletter, take into account that the newspaper headline rule of thumb. If your e mail campaign subject line was a newspaper headline – may you read the article? Also ask your self the question, may you open this e mail based on the topic line if it was from somebody else?As previously stated, there are no onerous and rapid regulations for growing the easiest subject line. Depending for your business and the required consequence of your email advertising and marketing different strategies will vary in success. However by means of experience, we’ve discovered the overall regulations mentioned on this article are appropriate to most industry sectors.

About the Author: Article written by Email Blaster UK. Copyright 2011.For more information visit:

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Wikinews interviews Democratic candidate for the Texas 6th congressional district special election Daryl Eddings, Sr’s campaign manager

Tuesday, April 20, 2021

Wikinews extended invitations by e-mail on March 23 to multiple candidates running in the Texas’ 6th congressional district special election of May 1 to fill a vacancy left upon the death of Republican congressman Ron Wright. Of them, the office of Democrat Daryl Eddings, Sr. agreed to answer some questions by phone March 30 about their campaigns and policies. The following is the interview with Ms Chatham on behalf of Mr Eddings, Sr.

Eddings is a federal law enforcement officer and senior non-commissioned officer in the US military. His experience as operations officer of an aviation unit in the California National Guard includes working in Los Angeles to control riots sparked by the O. J. Simpson murder case and the police handling of Rodney King, working with drug interdiction teams in Panama and Central America and fighting in the Middle East. He is the founder of Operation Battle Buddy, which has under his leadership kept in touch with over 20 thousand veterans and their families. He was born in California, but moved to Midlothian, Texas. He endeavours to bring “good government, not no government”. Campaign manager Faith Chatham spoke to Wikinews on matters ranging from healthcare to housing.

An Inside Elections poll published on March 18 shows Republican candidate Susan Wright, the widow of Ron Wright, is ahead by 21% followed by Democrat Jana Sanchez with 17% and Republican Jake Ellzey with 8% with a 4.6% margin of error among 450 likely voters. The district is considered “lean Republican” by Inside Elections and voted 51% in favour of Donald Trump in last year’s US presidential election. This is down from 54% for Trump in 2016’s presidential election, the same poll stated.

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Israel pushes further into Lebanon

Thursday, August 10, 2006

Armoured columns of the Israeli Defense Forces are meeting resistance as they move deeper into Lebanon in an attempt to capture the Hezbollah stronghold of Khiam as 40,000 Israeli troops mass on the Lebanese border following an Israeli cabinet decision to widen the war. Israel took control of the strategic southern Lebanese hub of Marjayoun on Thursday as part of its northern push.

Israel ratcheted up its fight against Hezbollah, beginning operations aimed at the heart of Beirut, taking control of a largely Christian southern Lebanese town, named Marjeyoun. The Israeli military also dropped leaflets in Beirut, warning of expanded operations inside the capital and urging people in southern Shiite neighborhoods to evacuate. Those neighborhoods have been bastions of support for Hezbollah. “To the people who live in Hay El Soulom, Borj El Barajneh, Shiyah … For your safety,” one flier warned. “You must evacuate these areas immediately and evacuate any area from where Hezbollah and its members or their assistants are launching their terrorist operations. “Be aware!”

Other Israeli troops also advanced on the town of Khiam. Israeli jets also struck a lighthouse used as a cell phone communications tower in central Beirut. Witnesses said they saw a man being loaded into an ambulance at the scene. There was no immediate information on his condition. The area, located in an upscale neighborhood where slain former Lebanese Prime Minister Rafik Hariri lived, is outside the Hezbollah-dominated southern suburbs that Israeli forces have targeted up to now.

Israeli troops had warned residents to remain in their homes as forces moved toward the nearby town of Blatt, Lebanese military intelligence and police said. The secured area overlooks the Litani River, where Hezbollah fighters have reportedly launched rockets into Israel, sources said.

On Wednesday, the Israeli government approved a plan to widen the war in Lebanon in an attempt to destroy Hezbollah installations and neutralize its ability to launch rockets. The cabinet has authorized the Israeli army to advance as far north as the Litani River, 30 kilometres (18 miles) north of the Lebanese-Israeli border. However, Israel says yesterday’s push is not part of that campaign.

“It’s a small operation that looks large from where we’re looking right now, but this is not opening up any new front,” IDF spokeswoman Miri Eisen said. “It’s taking care of one that has been consistently hitting Kiryat Shmona.”

Hezbollah officials reacted angrily to the Israeli cabinet’s decision. Hezbollah leader Hassan Nasrallah appeared on Al-Manar television, and threatened to make southern Lebanon “a graveyard” for the Israelis.

“I say to the Zionists, you could come anywhere, invade, land airborne forces, enter this village or that, but I repeat, all this will cost you a high price,” he said.

The Israeli army says 15 of its soldiers were killed in combat on Wednesday, and that 40 Hezbollah fighters died the same day. Hezbollah fired more than 100 rockets into Israel, while no casualties from the Israeli side were reported.

The IDF says it currerntly has approximately 10,000 troops on the ground in southern Lebanon, a number that will swell to 50,000 in coming days.

As the fighting continues, U.S. sources said they no longer expect that a joint U.S.-French UN draft resolution calling for a ceasefire in Lebanon would reach a Security Council vote by a hoped for Thursday deadline. Disagreement over whether the resolution should call for an immediate Israeli withdrawal from Lebanon is an obstacle.

The resolution was to be co-sponsored by the United States and France, but the two countries are now at odds over how to reword the proposal in light of Arab objections to the original draft. The French have accepted a Lebanese offer to send 15,000 troops into the south to monitor the ceasefire if Israel withdraws immediately, while the U.S. wants Israel to be able to remain in southern Lebanon for a few weeks until a new multi-national force arrives.

More than 1000 Lebanese, mostly civilians, have died in the month-long conflict according to Lebanon’s government. 100 Israelis, mostly soldiers, have also been killed.

Retrieved from “https://en.wikinews.org/w/index.php?title=Israel_pushes_further_into_Lebanon&oldid=1985177”
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1031 Tax Exchange Frequently Asked Questions

By Nationwide1031

After years of conducting tens of thousands of successful 1031 exchanges, we found that there are a number of frequently asked questions related to this type of transaction

Equity and Gain

Is my tax based on my equity or my taxable gain?

Tax is calculated upon the taxable gain. Gain and equity are two separate and distinct items. To determine your gain, identify your original purchase price, deduct any depreciation which has been previously reported, then add the value of any improvements which have been made to the property. The resulting figure will reflect your cost or tax basis. Your gain is then calculated by subtracting the cost basis from the net sales price.

Deferring All Gain

Is there a simple rule for structuring an exchange where all the taxable gain will be deferred?

Yes, the gain will be totally deferred if you:

1) Purchase a replacement property which is equal to or greater in value than the net selling price of your relinquished (exchange) property, and

2) Move all equity from one property to the other.

Definition of Like-Kind

What are the rules regarding the exchange of like-kind properties? May I exchange a vacant parcel of land for an improved property or a rental house for a multiple-unit building?

Yes, “like-kind” refers more to the type of investment than to the type of property. Think in terms of investment real estate for investment real estate, business assets for business assets, etc.

Simultaneous Exchange Pitfalls

Is it possible to complete a simultaneous exchange without an intermediary or an exchange agreement?

[youtube]http://www.youtube.com/watch?v=AKw5dK8XDtE[/youtube]

While it may be possible, it may not be wise. With the Safe Harbor addition of qualified intermediaries in the Treasury Regulations and the recent adoption of good funds laws in several states, it is very difficult to close a simultaneous exchange without the benefit of either an intermediary or exchange agreement. Since two closing entities cannot hold the same exchange funds on the same day, serious constructive receipt and other legal issues arise for the Exchangor attempting such a simultaneous transaction. The addition of the intermediary Safe Harbor was an effort to abate the practice of attempting these marginal transactions. It is the view of most tax professionals that an exchange completed without an intermediary or an exchange agreement will not qualify for deferred gain treatment. And if already completed, the transaction would not pass an IRS examination due to constructive receipt and structural exchange discrepancies. The investment in a qualified intermediary is insignificant in comparison to the tax risk associated with attempting an exchange, which could be easily disqualified.

Property Conversion

How long must I wait before I can convert an investment property into my personal residence?

A few years ago the Internal Revenue Service proposed a one-year holding period before investment property could be converted, sold or transferred. Congress never adopted this proposal, so therefore no definitive holding period exists currently. However, this should not be interpreted as an unwritten approval to convert investment property at any time. Because the one-year period clearly reflects the intent of the IRS, most tax practitioners advise their clients to hold property at least one year before converting it into a personal residence.

Remember, intent is very important. It should be your intention at the time of acquisition to hold the property for its productive use in a trade or business or for its investment potential.

Involuntary Conversion

What if my property was involuntarily converted by a disaster or I was required to sell due to a governmental or eminent domain action?

Involuntary conversion is addressed within Section 1033 of the Internal Revenue Code. If your property is converted involuntarily, the time frame for reinvestment is extended to 24 months from the end of the tax year in which the property was converted. You may also apply for a 12-month reinvestment extension.

Facilitators and Intermediaries

Is there a difference between facilitators?

Most definitely. As in any professional discipline, the capability of facilitators will vary based upon their exchange knowledge, experience and real estate and/or tax familiarity.

Facilitators and Fees

Should fees be a factor in selecting a facilitator?

Yes. However, they should be considered only after first determining each facilitator’s ability to complete a qualifying transaction. This can be accomplished by researching their reputation, knowledge and level of experience.

Personal Residence Exchanges

Do the exchange rules differ between investment properties and personal residences? If I sell my personal residence, what is the time frame in which I must reinvest in another home and what must I spend on the new residence to defer gain taxes?

The rules for personal residence rollovers were formerly found in Section 1034 of the Internal Revenue Code. You may remember that those rules dictated that you had to reinvest the proceeds from the sale of your personal residence within 24 months before or after the sale, and you had to acquire a property which reflected a value equal to or greater than the value of the residence sold. These rules were discontinued with the passage of the 1997 Tax Reform Act. Currently, if a personal residence is sold, provided that residence was occupied by the taxpayer for at least two of the last five years, up to $250,000 (single) and $500,000 (married) of capital gain is exempt from taxation.

Exchanging and Improvements

May I exchange my equity in an investment property and use the proceeds to complete an improvement on a vacant lot I currently own?

Although the attempt to move equity from one investment property to another is a key element of tax deferred exchanging, you may not exchange into property you already own.

Related Parties

May I exchange into a property that is being sold by a relative?

Yes. However, any exchange between related parties requires a two-year holding period for both parties.

Partnership or Partial Interests

If I am an owner of investment property in conjunction with others, may I exchange only my partial interest in the property?

Yes. Partial interests qualify for exchanging within the scope of Section 1031. However, if your interest is not in the property but actually an interest in the partnership which owns the property, your exchange would not qualify. This is because partnership interests are excepted from Section 1031. But don’t be confused! If the entire partnership desired to stay together and exchange their property for a replacement, that would qualify.

Another caveat. Those individuals or groups owning partnership interests, who desire to complete an exchange and have for tax purposes made an election under IRC Section 761(a), can qualify for deferred gain treatment under Section 1031. This can be a tricky issue! See elsewhere in this publication for more information. Then, only undertake this election with proper tax counsel and only with the election by all partners!

Reverse Exchanges

Are reverse exchanges considered legal?

Although reverse exchanges were deliberately omitted from Section 1031, they can still be accomplished with the aid of an experienced intermediary. Since reverses are considered an aggressive form of exchanging, your intermediary and tax advisor should assist you with exchange and tax planning based upon successful reverse exchange case law.

The Taxation Section of the American Bar Association has submitted suggested guidelines for the IRS in evaluating reverse exchanges and issuing new regulations. Although it is unknown when the IRS will make a definitive reverse exchange ruling, one is expected in the future.

Identification

Why are the identification rules so time restrictive? Is there any flexibility within them?

The current identification rules represent a compromise which was proposed by the IRS and adopted in 1984. Prior to that time there were no time-related guidelines. The current 45-day provision was created to eliminate questions about the time period for identification and there is absolutely no flexibility written into the rule and no extensions are available.

In a delayed exchange, is there any limit to property value when identifying by using the 200% rule?

Yes. Although you may identify any three properties of any value under the three property rule, when using the 200% rule there is a restriction. It is when identifying four or more properties, the total aggregate value of the properties identified must not exceed more than 200% of the value of the relinquished property.

An additional exception exists for those whose identification does not qualify under the three property or two hundred percent rules. The 95% exception allows the identification of any number of properties, provided the total aggregate value of the properties acquired totals at least 95% of the properties identified.

Should identifications be made to the intermediary or to an attorney or escrow or title company?

Identifications may be made to any party listed above. However, many times the escrow holder is not equipped to receive your identification if they have not yet opened an escrow. Therefore it is easier and safer to identify through the intermediary, provided the identification is postmarked or received within the 45-day identification period.

About the Author: This article brought to you by Nationwide Exchange Services. Nationwide Exchange Services (NES) is a leading provider of 1031 tax deferred property exchange products and services. Learn more about

1031 Tax Exchanges

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Wikinews interviews 2020 Melbourne Lord Mayor Candidate Wayne Tseng

This article mentions the Wikimedia Foundation, one of its projects, or people related to it. Wikinews is a project of the Wikimedia Foundation.

Thursday, October 22, 2020

2020 Melbourne Lord Mayor candidate Wayne Tseng answered some questions about his campaign for the upcoming election from Wikinews. The Lord Mayor election in the Australian city is scheduled to take place this week.

Tseng runs a firm called eTranslate, which helps software developers to make the software available to the users. In the candidate’s questionnaire, Tseng said eTranslate had led to him working with all three tiers of the government. He previously belonged to the Australian Liberal Party, but has left since then, to run for mayorship as an independent candidate.

Tseng is of Chinese descent, having moved to Australia with his parents from Vietnam. Graduated in Brisbane, Tseng received his PhD in Melbourne and has been living in the city, he told Wikinews. Tseng also formed Chinese Precinct Chamber of Commerce, an organisation responsible for many “community bond building initiatives”, the Lord Mayor candidate told Wikinews.

Tseng discussed his plans for leading Melbourne, recovering from COVID-19, and “Democracy 2.0” to ensure concerns of minorities in the city were also heard. Tseng also focused on the importance of the multi-culture aspect and talked about making Melbourne the capital of the aboriginals. Tseng also explained why he thinks Melbourne is poised to be a world city by 2030.

Tseng’s deputy Lord Mayor candidate Gricol Yang is a Commercial Banker and works for ANZ Banking Group.

Currently, Sally Capp is the Lord Mayor of Melbourne, the Victorian capital. Capp was elected as an interim Lord Mayor in mid-2018 after the former Lord Mayor Robert Doyle resigned from his position after sexual assault allegations. Doyle served as the Lord Mayor of Melbourne for almost a decade since 2008.

Retrieved from “https://en.wikinews.org/w/index.php?title=Wikinews_interviews_2020_Melbourne_Lord_Mayor_Candidate_Wayne_Tseng&oldid=4598699”
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Records, competitiveness and creations centre-stage at 2007 Soochow International 24H Ultra-Marathon

Thursday, November 29, 2007

Founded in 1999, and the first-ever 24 hour ultra-marathon race in Taiwan, the 7th Soochow International 24H Ultra-Marathon, took place on November 24-25, 2007. Even though the race has been suspended in the past, in 2000 and 2006, due to poor conditions on the track field, several world-class runners participated in the 2007 race.

Retrieved from “https://en.wikinews.org/w/index.php?title=Records,_competitiveness_and_creations_centre-stage_at_2007_Soochow_International_24H_Ultra-Marathon&oldid=4521825”
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What You Should Know About The Hummer Hybrid

By Benjamin Robert Ehinger

The Truth about Hummer Hybrid

A hummer hybrid is one of the few powerful cars – or SUV’s for that matter – which we now have in existence.

Its performance when it comes to off-road capabilities are pretty much unrivaled, and not to mention speed – some drivers say that when they drive a hummer hybrid, it’s just like they are flying.

But then again, before you go to the nearest car store which sells a hummer hybrid, there are a few things which you should know about it – think of it as something that you should at least consider or knowing about this powerful car called the hummer hybrid.

What are the Things to Know about the Hummer Hybrid?

1. It was first marketed in the year 1992, starting with the Hummer H1 which came from the Humvee. We have all seen Humvees – you know, those four wheel drive which was used in the military.

But since time has changed – so has everything else, including the needs of the people – some would like to get big cars or SUV’s and some would even like to go on off road racing – that’s why the hummer hybrid was built.

Noting that the hummer cars comes from the Humvee – you are sure that it is tough and built for labor.

2. There are a now a lot of types of the hummer and that includes the hummer hybrid.

[youtube]http://www.youtube.com/watch?v=UP-yRxVTrdk[/youtube]

From Hummer H1 down to a Hummer Concept Car and of course, the Hummer Hybrid – a lot of people like it because it is a hard and fast ride, and it can surely give you convenience and safety when traveling

3. The hummer hybrid will get you 100 miles per gallon of gasoline or fuel

Fuel, of course, is very important – without it your car, regardless of what type or brand it is, won’t work or function as it should.

The hummer hybrid claims that with just one gallon of fuel, you can reach a hundred miles.

A lot of people would surely like this feature or capability of the hummer hybrid because everyone is saving money for fuel nowadays, some would even risk commuting on public transportation vehicles like taxis or trains even just to save money – but, what the hummer hybrid promises – a hundred miles per gallon is something great to look forward to.

But there are also other things – the not so very good ones – which most users have shared:

1. Parking Space

Parking is a part of driving – we all know that and it means that after you drive or when you have reached your destination, you need to park your car.

For the users of the hummer hybrid – they find it difficult to find a good parking space – because their car is just too huge for the usual space for parking.

What’s more when they get out of parking, it is pretty hard to maneuver to get out of the parking lot, especially when a lot of people have parked their other cars.

2. It’s too big to clean

The sheer size of this car is overwhelming – how much more the cleaning time that will take you?

But then again, you can never really deny the fact that the hummer hybrid is the smoothest and fastest compared to all the other vehicle out there.

Plus there are a lot of things that meets the eye when it comes to this type of car, regardless if it is not really the best there is

What Makes the Hummer Hybrid unique?

1. Comfort Seats

Aside from being sheltered from rain or the heat, one reason why people get cars is to be seated comfortably.

The seats of the hummer hybrid are immaculate – some drivers claims that it is!

2. Unique traction control for the wheels

Wheels of some cars have a tendency to spin out of control – this is pretty bad, because it would surely lead into accidents or something close.

The hummer hybrid however, has the capacity to control the wheels and prevent it from spinning out of control – it is called the TorqueTrac4, so drivers are confident that the wheel of their hybrid hummer won’t be spinning out of control while they are driving.

Now that you know the big and small things about the hybrid hummer it is up to you to decide whether or not it is the car for you.

Sure, a car is one of the most useful things that one can own – and it will surely compensate every user, in time.

But then again, you can never really deny the fact that some people might think that this is not a practical type of car – which is true – but then again, if you really want to get yourself a hummer hybrid, the best thing for you to do is to know it completely so that you are sure if this really is the best car for you.

About the Author: Getting the best

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Interview with Tony Ciufo, City Council candidate for Ward 10 in Mississauga, Canada

Friday, September 22, 2006

The upcoming 2006 Mississauga municipal election, to be held November 13, features an array of candidates looking to represent their wards in city council.

Wikinews contributor Nicholas Moreau has contacted as many candidates as possible, including Tony Ciufo, asking them to answer common questions sent in an email. There is no incumbent in the newly created ward; the sixteen resident competing for the position are Shah Rukh Alam, John Briers, Jamie Dookie, Dale D’Souza, Prag Euclid, Adnan Hashmi, Elias Hazineh, Jack Janiak, Fasal Javaid, Craig Lawrence, Sue M. McFadden, Patrick Mendes, Barbara Polis, Graziano Roti, Ali Tahmourpour, and Scott Wilson.

Retrieved from “https://en.wikinews.org/w/index.php?title=Interview_with_Tony_Ciufo,_City_Council_candidate_for_Ward_10_in_Mississauga,_Canada&oldid=4567780”
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Wikinews investigates the reconstruction of Pichilemu, Chile after February earthquake

Sunday, October 24, 2010

Left: A recently constructed kiosk with the new design. Image: Diego Grez.Right: The original design of the kiosk, as shown in the plans by the Municipality. Image: Ilustre Municipalidad de Pichilemu.

Eight months after a catastrophic earthquake, Wikinews has investigated the devastation caused in February and the reconstruction of Pichilemu, Chile. The February 27 earthquake and a subsequent tsunami completely destroyed Pichilemu’s most coastal street and its oldest villages. Wikinews has also had access to the original design plans of the new kiosks in Pichilemu, and conducted an interview with merchant Alejandro Mella, known locally as the King of the Cochayuyo (“El Rey del Cochayuyo”), who lost his kiosk after the earthquake.

Pichilemu is a coastal city in the O’Higgins Region of Chile, known as one of the “best surfing spots” in South America. Its current Mayor is Roberto Córdova Carreño, who was elected internally by the Councillors of the city in September 2009, after several political controversies that ended with three Mayors being displaced.

The territory of Pichilemu has a surface of 7,491 square kilometers, and comprises at least 24 villages, such as Ciruelos, Rodeíllo and Espinillo (the latter two also severely damaged by the March 11 earthquake). Pichilemu is the most popular beach in O’Higgins Region, and many tourists visit it every summer.

The earthquake took place in what is considered the “last weekend in the summer;” on Saturday, February 27, 2010 at 03:34 local time (06:34 UTC), while almost all Chileans were sleeping. Hours earlier, on Friday, thousands of people had arrived at Pichilemu. “The house moved from side to side. I really thought it was going to fall. It was 3 or 4 minutes long,” Diego Grez, a Chilean student who was in Pichilemu at the time of the quake, told Wikinews in an interview.

A concert was being held at the One Discotheque when the earthquake occurred. It is said that the audience panicked and fled outside the discothèque, and then to the La Cruz Hill. Most tourists fled outside the city right after the earthquake occurred, but many others opted to stay in the La Cruz Hill or the village of Pueblo de Viudas, which are the higher points in the city.

“Pichilemu is the symbolic beach resort in the Sixth Region [of O’Higgins], so it was not strange to even think that [during] the last weekend before the entrance to school, many people would be going to take advantage of it to take a vacation; and that’s what happened,” reported El Rancagüino, the most important newspaper in O’Higgins Region, on February 28.

The only radio broadcasting in the area was Entre Olas, directed by Jorge Nasser, which also helped Pichileminians know what happened in other affected places by the earthquake, as they re-broadcasted the audio of Televisión Nacional de Chile (National Television of Chile). On the day of the earthquake, the station reported that a local police truck had crashed near La Cruz Hill. There was no tsunami warning, and Mayor Córdova was away on holiday when the earthquake struck.

“Those who live in Pichilemu, and those who were visiting it, were surprised by the giant waves that annihilated its beach and reached the city’s square, destroying everything on their way,” reported El Morrocotudo on February 28. “The most tough thing occurred when the firefighters’ alarms sounded twice, and the people in the hill began to yell ‘tsunami!’,” journalist Tania Arce told the newspaper.

The earthquake destroyed one of Pichilemu’s oldest and iconic buildings, the post office, which was demolished in July. The urban centre of Pichilemu was not severely damaged by the earthquake, but its subsequent tsunami caused most of the destruction. The Agustín Ross architecture in the city (three of his buildings are National Monuments of Chile) was damaged. Agustín Ross Balcony was completely destroyed.

According to SHOA, the Hydrographic and Oceanographic Service of the Chilean Navy, the tsunami triggered by the earthquake first reached Pichilemu, at 03:48 (06:48 UTC). A second wave came at 04:15 (07:15 UTC).

Policeman José Arévalo was the only person to warn residents that a tsunami was approaching. Arévalo was patrolling the Las Terrazas beach, when the earthquake occurred. He told El Rancahuaso there were around 25 people in the beach. “Right after the quake, he noticed the sea had shrank around 500 meters inside. He took his megaphone, and shouted people should leave the place instantly.” “The sea is coming out! The sea is coming out!,” he shouted. “The warning was also preceived by nightclubs and pubs surrounding the costanera. Then, the tragedy occurred. The sea destroyed everything on its way,” El Rancahuaso reported. “It all was really quick. Everyone is safe, luckily [..] It’s something unforgettable to me, I’m proud I saved all of those lives,” Arévalo added.

The tsunami destroyed restaurants, hotels, kiosks, the Fishermen Store (Caleta de Pescadores), surf schools, the Agustín Ross Balcony (located right in front of the Las Terrazas beach) and houses near the costanera (the nearest street to the beach), and flooded the building of the Government of Cardenal Caro Province, the boarding school of Pichilemu, the city square (Arturo Prat Square), and the Supermarket El 9.

A local worker, Ricardo Vivanco, also known as “El Gordo” (“The Fat one”), almost was killed by a tsunami, ignoring warnings by the Police and the Fire Bureau. Vivanco was drunk, and went down to the Las Terrazas beach with his friends. The wave washed him away, and was hit on the Agustín Ross Balcony’s wall. His friends recorded a video and uploaded it to YouTube.

It was reported by Radio Entre Olas on February 27, that the tsunami had provoked massive damage in Punta de Lobos, Pichilemu’s most popular beach. The owner of Entre Mar, an hotel and restaurant in that beach, said the tsunami had destroyed all of his buildings there.

The village of Espinillo was badly damaged, and approximately 600 people were made homeless by the earthquake, Teletrece reported on March 16. “We are keeping the government informed, we’re also organized with some churches [sic, religious organizations] that are working voluntarily in Espinillo, Los Boldos, Alto Ramírez […] We thank a lot their work, that is not to give them mediaguas [temporary tenements], but something definitive, but I also think they need resources to do it,” Mayor Córdova said.

On March 11, Chile was hit by a second earthquake, that reached a magnitude of 6.9, and that occurred 40 kilometers southwest of Pichilemu. It occurred at 11:39 local time (14:39 UTC), while the new President Sebastián Piñera was sworn in.

A tsunami warning was issued by SHOA, between Coquimbo and Los Lagos regions. People in Pichilemu fled again to La Cruz Hill. Military authorities assured people in the hill they were going to be safe there, and that it was unlikely a tsunami was going to hit again Chile’s coast. The tsunami warning was lifted at 15:50 local time (18:50 UTC).

People stayed in La Cruz Hill for a longer time than after the previous earthquake, and several activities were made there, such as a concert by Chilean-Brazilian singer Joe Vasconcellos. People were also given food, wood (mostly remains from the destroyed kiosks), and electricity.

“We are here because we fear about our safety. We don’t want it [a possible tsunami] to catch us. We have to settle down here and to accommodate,” Edith Larraín told to Wikinews. Mayor Córdova estimated that at least 2,000 people were staying at La Cruz Hill. Militaries and provincial authorities asked them to leave the hill on March 15, but most refused the deal. People eventually left the hill, due to complaints by the Mayor.

On March 20, in collaboration with the Governor of Cardenal Caro Julio Ibarra, Colonel Raúl Melo, and the Mayor of Litueche Bernardo Cornejo, Mayor of Pichilemu Roberto Córdova announced a “tourism revival campaign” of Pichilemu, promoting the surf practice, whose goal was “to make the city go back to the normality.”

On April 4, the first monument was erected in memory of the earthquake and tsunami victims. The monument was created by local artisans, with rocks from several places of the Cardenal Caro Province. “We wanted to create this monument so we don’t forget it [the earthquake] […] This is the beginning of the reconstruction,” said Julio Ibarra. The monument was placed in front of the beach, near the building of the Cardenal Caro Government. Mayor Roberto Córdova said that “it definitely will help us reconstruct [ourselves] espiritually, [and that] is essential.”

On October 20, with the help of the Government, SERCOTEC (Technical Cooperation Service, Servicio de Cooperación Técnica) and FOSIS (Solidarity and Social Investment, Fondo de Solidaridad e Inversión Social), the Fishermen Store (Caleta de Pescadores) began to be reconstructed. Caleta de Pescadores is administered by the Independent Labour Union of Fishermen of Pichilemu (Sindicato de Trabajo Independientes de Pescadores Artesanales), which has twenty-three members.

“The Government of President Sebastián Piñera has been worried about the fishing area, carrying out several actions in help of them, after all that they’ve suffered after the earthquake and tsunami that hit them […] This area is working normally again,” Governor Ibarra said.

On October 6, the Municipality of Pichilemu published the design of kiosks that were going to be constructed, as replacement of those destroyed by the earthquake. As of October 23, four kiosks have been constructed in Pichilemu, specifically on Las Terrazas beach, and two more are being constructed. According to Mauricio Grez, a construction engineer, the construction of one kiosk would cost up to US$ 2,500 (CLP 1,000,000).

Alejandro Mella, locally known as “el Rey del Cochayuyo” (“the King of the Cochayuyo”), is a merchant of Pichilemu, who promotes the cochayuyo (durvillaea antarctica), and lost his kiosk after the February earthquake and tsunami. “I was given my [former] kiosk by the Mayor Orlando Cornejo, back in 1993. It was right in front of us [in front of Las Terrazas beach, near “the grotto of the Virgin”], and was made smithereens by the tsunami,” he told Wikinews.

“I have always worked on selling cochayuyo here, and the terrain where my kiosk was located before has been disputed by private people, and the municipality approved that. I talked with the Mayor and he said ‘I don’t know what’s going on the beach’; that left me perplexed. […] I like the new design of the kiosks, they are larger, and we can do more things with it, but they are way too expensive,” he added. Mr. Mella also gave Wikinews a sample of his work as “the King of the Cochayuyo”, an essay called “El cochayuyo es una mina repleta de nutrientes y sales minerales” (“Cochayuyo is a mine full of nutrients and mineral salts”, pictured below), which he sells for 200 Chilean pesos (0.41 US$), and that contains “tips and information about the plant, and some recipes.”

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A kiosk in Pichilemu, in 2007. The design is considerably different to the recently published one. Image: Diego Grez.

Isometrical view of the new Pichilemu kiosks. Image: Ilustre Municipalidad de Pichilemu.

Construction of kiosks in Las Terrazas Beach, on October 22. Image: Diego Grez.

Front page of Alejandro Mella’s essay “El cochayuyo es una mina repleta de nutrientes y sales minerales” (“Cochayuyo is a mine full of nutrients and mineral salts”), which he published under the nickname of “the king of the Cochayuyo of Pichilemu”. Image: Alejandro Mella/Diego Grez.
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