Dairy cattle with names produce more milk, according to new study

Thursday, January 29, 2009

Giving a cow a name and treating her as an individual with “more personal touch” can increase milk production, so says a scientific research published in the online “Anthrozoos,” which is described as a “multidisciplinary journal of the interactions of people and animals”.

The Newcastle University‘s School of Agriculture, Food and Rural Development’s (of the Newcastle University Faculty of Science, Agriculture and Engineering) researchers have found that farmers who named their dairy cattle Ermintrude, Daisy, La vache qui rit, Buttercup, Betsy, or Gertrude, improved their overall milk yield by almost 500 pints (284 liters) annually. It means therefore, an average-sized dairy farm’s production increases by an extra 6,800 gallons a year.

“Just as people respond better to the personal touch, cows also feel happier and more relaxed if they are given a bit more one-to-one attention,” said Dr Catherine Douglas, lead researcher of the university’s School of Agriculture, Food and Rural Development. “By placing more importance on the individual, such as calling a cow by her name or interacting with the animal more as it grows up, we can not only improve the animal’s welfare and her perception of humans, but also increase milk production,” she added.

Drs Douglas and Peter Rowlinson have submitted the paper’s conclusion: “What our study shows is what many good, caring farmers have long since believed. Our data suggests that, on the whole, UK dairy farmers regard their cows as intelligent beings capable of experiencing a range of emotions.” The scientific paper also finds that “if cows are slightly fearful of humans, they could produce [the hormone] cortisol, which suppresses milk production,” Douglas noted. “Farmers who have named their cows, probably have a better relationship with them. They’re less fearful, more relaxed and less stressed, so that could have an effect on milk yield,” she added.

South Norfolk goldtop-milk producer Su Mahon, one of the country’s top breeder of Jersey dairy herds, agreed with Newcastle’s findings. “We treat all our cows like one of the family and maybe that’s why we produce more milk,” said Mrs Mahon. “The Jersey has got a mind of its own and is very intelligent. We had a cow called Florence who opened all the gates and we had to get the welder to put catches on to stop her. One of our customers asked me the other day: ‘Do your cows really know their names?’ I said: I really haven’t a clue. We always call them by their names – Florence or whatever. But whether they really do, goodness knows,” she added.

The researchers’ comparative study of production from the country’s National Milk Records reveals that “dairy farmers who reported calling their cows by name got 2,105 gallons (7,938 liters) out of their cows, compared with 2,029 gallons (7,680 liters) per 10-month lactation cycle, and regardless of the farm size or how much the cows were fed. (Some 46 percent of the farmers named their cows.)”

The Newcastle University team which has interviewed 516 UK dairy farmers, has discovered that almost half – 48% – called the cows by name, thereby cutting stress levels and reported a higher milk yield, than the 54% that did not give their cattle names and treated as just one of a herd. The study also reveals cows were made more docile while being milked.

“We love our cows here at Eachwick, and every one of them has a name,” said Dennis Gibb, with his brother Richard who co-owns Eachwick Red House Farm outside of Newcastle. “Collectively, we refer to them as ‘our ladies,’ but we know every one of them and each one has her own personality. They aren’t just our livelihood, they’re part of the family,” Gibb explained.

“My brother-in-law Bobby milks the cows and nearly all of them have their own name, which is quite something when there are about 200 of them. He would be quite happy to talk about every one of them. I think this research is great but I am not at all surprised by it. When you are working with cows on a daily basis you do get to know them individually and give then names.” Jackie Maxwell noted. Jackie and her husband Neill jointly operate the award-winning Doddington Dairy at Wooler, Doddington, Northumberland, which makes organic ice cream and cheeses with milk from its own Friesian cows.

But Marcia Endres, a University of Minnesota associate professor of dairy science, has criticized the Newcastle finding. “Individual care is important and could make a difference in health and productivity. But I would not necessarily say that just giving cows a name would be a foolproof indicator of better care,” she noted. According to a 2007 The Scientist article, named or otherwise, dairy cattle make six times more milk today than they did in the 1990s. “One reason is growth hormone that many U.S. farmers now inject their cows with to increase their milk output; another is milking practices that extend farther into cows’ pregnancies, according to the article; selective breeding also makes for lots of lactation,” it states.

Critics claimed the research was flawed and confused a correlation with causation. “Basically they asked farmers how to get more milk and whatever half the farmers said was the conclusion,” said Hank Campbell, author of Scientific Blogging. In 1996, the Department for Environment, Food and Rural Affairs provided for a complex new cattle passport system where farmers were issued with passport identities. The first calf born under the new regime were given names like “UK121216100001.”

Dr Douglas, however, counters that England doesn’t permit dairy cattle to be injected hormones. The European Union and Canada have banned recombinant bovine growth hormone (rGBH), which increases mastitis infection, requiring antibiotics treatment of infected animals. According to the Center for Food Safety, rGBH-treated cows also have higher levels of the hormone insulin-like growth factor 1 (IGF1), which may be associated with cancer.

In August 2008, Live Science published a study which revealed that cows have strange sixth sense of magnetic direction and are not as prone to cow-tipping. It cited a study of Google Earth satellite images which shows that “herds of cattle tend to face in the north-south direction of Earth’s magnetic lines while grazing or resting.”

Newcastle University is a research intensive university in Newcastle upon Tyne in the north-east of England. It was established as a School of Medicine and Surgery in 1834 and became the “University of Newcastle upon Tyne” by an Act of Parliament in August 1963.

The School of Agriculture, Food and Rural Development is a school of the Newcastle University Faculty of Science, Agriculture and Engineering, a faculty of Newcastle University. It was established in the city of Newcastle upon Tyne as the College of Physical Science in 1871 for the teaching of physical sciences, and was part of Durham University. It existed until 1937 when it joined the College of Medicine to form King’s College, Durham.

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Teen broadcasts suicide online

Sunday, November 23, 2008

A Pembroke Pines, Florida teenager killed himself Wednesday, November 19, while broadcasting on the live video site Justin.tv. After making suicide threats and being encouraged by Justin.tv viewers and Bodybuilding.com forum members, Abraham K. Biggs, 19, committed suicide by taking an overdose of opiates and benzodiazepine, which had been prescribed for his bipolar disorder.

Biggs first began blogging about his planned suicide 12 hours before the actual event. He died after taking pills and lying on the bed in front of the webcam. After the broadcast, viewers who apparently thought it was a hoax posted messages such as “OMG”, “LOL”, and “hahahah”.

Hours later, after being alerted by viewers who had noticed that Biggs had stopped breathing, law enforcement and paramedics arrived, discovered his body, and covered the camera. The Broward County Medical Examiner’s Office has reportedly confirmed Biggs’ death.

According to Montana Miller of the Bowling Green State University, the circumstances of this case were not shocking: “If it’s not recorded or documented, then it doesn’t even seem worthwhile. For today’s generation it might seem, ‘What’s the point of doing it if everyone isn’t going to see it?'”

Biggs’ sister Rosalind was angry that neither the website nor its viewers reacted soon enough to save him. “They got hits, they got viewers, nothing happened for hours,” she said. She described him as “very happy” and “friendly and outgoing.” “On a normal day, you couldn’t really tell that he got as low as he did.” However, he did have relationship problems with his girlfriend, according to a friend.

Mental health professionals have warned about the possibility that other mentally troubled people would copy his actions. According to Dr. David Shaffer of Columbia University, “Any video showing it as heroic or romantic or glamorous could reduce the anxiety people might feel about suicide. It becomes a respectable behavior and lowers the threshold of suicide.” He and other psychiatrists recommend that potentially suicidal teens talk to others and “tell what’s going on.”

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Wikinews Shorts: January 1, 2009

A compilation of brief news reports for Thursday, January 1, 2009.

 Contribute to Wikinews by expanding these briefs or add a new one.

File:Dual pricing.JPG

The European country of Slovakia will have the euro replace the koruna as its official currency, starting January 1, 2009. Slovakia is the sixteenth country to start using the euro. The official conversion rate is set at 30.126 koruna to one euro.

Joaquín Almunia, the European Union Economic and Monetary Affairs Commissioner, stated that the conversion will be “a proud moment for the euro area […] the euro has become the symbol of EU identity and is protecting us against the tremendous external shocks that we have had to cope with since the summer of 2007.”

January 1 also marks the tenth anniversary of the euro being introduced as globally exchangeable currency.

Sources

  • “Slovakia poised to embrace euro” — BBC News Online, December 31, 2008
  • “Slovakia Becomes 16th EU Country to Adopt Euro” — novinite.com, December 18, 2008
  • DPA. “Brussels hails Slovakia’s ‘superb’ euro entry” — The Earth Times, December 29, 2008

A woman in Tennessee, United States dressed up like a nurse and tried to steal a baby from a hospital’s maternity room but police arrested her. Adriene Johnson, 24, is now in custody after trying to steal the baby. The woman entered the hospital’s maternity room dressed in scrubs and was going to take the baby’s temperature said police.

Security was alerted to Johnson when she tried to take the baby out of the hospital. The room was then locked down and the baby was handed over to the doctor. Johnson was on bond after being arrested by police on Monday. She was also charged with trying to steal a baby’s rocker from a Wal-Mart which she tried to get a refund on.

Sources

  • Associated Press. “Police: Dressed as nurse, woman tries stealing kid” — Yahoo! News, December 31, 2008
  • “Woman dressed as nurse tries to steal baby from maternity ward” — The Telegraph, December 31, 2008

Wikinoticias, the Spanish edition of Wikinews, has reached 4000 articles two days after the Polish edition had published its 9000th article. The news item was published today at 8:27PM (UTC) and it has information about the death of the South African anti-apartheid activist and politician Helen Suzman.

Wikinoticias is the seventh largest Wikinews edition, based on number of published stories.

Sources

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Stuttering And Speech Therapy Ideas

Stuttering (or stammering) is a voice disfluency, a speech disorder. When a person stutters, the normal flow of speech is disrupted by repetitions and/or prolongations of voice sounds. Frequently, an individual is also unable to start a word.

Child stuttering, toddler stuttering and adult stuttering are themes being studied by many scientists and speech specialists all around the world. The Stuttering Foundation of America, the National Stuttering Association, the National Center for Stuttering and individual speech therapists in general are all investigating why people stutter and finding effective and fast speech therapies.

Nevertheless, even though scientists have several theories and suspect a variety of causes for stuttering, the precise mechanisms causing this disability (also called stammering) are not understood. Some believe that many forms have genetic origins.

A common form of stuttering is neurogenic. Neurogenic stuttering arise from signal problems between the brain and nerves or muscles. In neurogenic stuttering, the brain is unable to adequately coordinate the different components of speech mechanism.

The disruptions of speech may be accompanied by tremors of the lips and/or jaw, rapid eye blinks and other movements. This disorder commonly becomes more severe when speaking in front of a group of people or on the phone. On the other hand, speaking alone and singing might generally improve it or disappear completely.

Over three million Americans stutter. Stuttering affects all ages, but most frequently, children between the ages of 2 and 6 are the most affected. Preschool and toddler stuttering are especially affected while they are developing their language. When they grow up, most of them improve or cure. One percent or less of adults stutters.

Many famous people stutter. Marilyn Monroe, Bruce Willis, Winston Churchill and Mel Tillis are only a few whose success was not impeded by stuttering. Their speech language issue did not stop them to excel and express themselves magnificently.

With these encoraging news about famous people succeeding in spite of their common issue, I end part 1 of these series of articles. Much more information can be found at a site dedicated to stuttering problems and resources, as well as a library of speech language pathology.

This is the end of Part 1 of Stuttering and speech therapy ideas. On next chapters I will be writing about different and effective therapies developed lately by researchers on the field of stammering or speech language pathology.

England: Baby born with heart outside body operated on; surviving, three weeks after birth

Friday, December 15, 2017

On Tuesday, parents of baby Vanellope Hope Wilkins and representatives of Glenfield Hospital in Leicester, England reported to the press that Vanellope has survived three weeks after being born with her heart outside her chest, a rare birth defect known as ectopia cordis. She has been operated on three times, initially less than an hour after her birth on November 22, and will need further surgery; doctors believe she is the first baby in the United Kingdom to survive being born with the condition.

Vanellope’s parents, Naomi Findlay and Dean Wilkins, live in Bulwell, Nottinghamshire; Vanellope is Naomi’s third child. They learnt about the defect from a prenatal scan, but opted not to terminate the pregnancy. She was delivered prematurely by caesarian section by 50 people including four teams, placed in a sterile plastic bag and operated on 50 minutes later for the first of three times so far. Frances Bu’Lock, a consultant paediatric cardiologist at Glenfield, noted that unlike some cases of ectopia cordis, she does not have any heart defect or other displaced organs; at nine weeks, part of her stomach also protruded, but by sixteen weeks, only her heart was affected. Dr. Bu’Lock had originally told her parents she had only a “remote” chance of surviving.

Ectopia cordis is very rare and reportedly occurs in fewer than eight of every million babies born alive. It usually leads to a stillbirth when the pregnancy is not terminated, and with the likelihood of other associated congenital defects, plus the risk of infection, Vanellope’s survival is very unusual. Dr. Martin Ward-Platt, a member of the Royal College of Paediatrics and Child Health, stated “we wouldn’t expect a case like this to happen in the UK more often than once every five to 10 years.”

Her mother said they called her Vanellope after a character in the Disney film Wreck-It Ralph because she was born with “a glitch”.

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US to sell precision-guided bombs to Saudi Arabia

Tuesday, January 15, 2008

The Bush administration officially notified Congress Monday of its intention to sell sophisticated precision-guided bombs to Saudi Arabia. The action, coinciding with President Bush’s visit to Saudi Arabia, is part of a broader U.S. effort to bolster Gulf allies in the face of a more assertive Iran. VOA’s David Gollust reports from the State Department.

The Bush administration has already briefed Congress on its arms sales plans for Saudi Arabia. Monday’s announcement sets in motion a 30-day period in which the House and Senate can block the plan with a joint resolution – an action that appears highly unlikely.

Under the proposed deal, worth more than $120 million, the United States would provide Saudi Arabia with 900 kits and associated equipment to convert conventional gravity bombs into GPS-guided smart-bombs, known as JDAMs.

The weapons are a mainstay of the U.S. military arsenal and their accuracy would vastly enhance the capability of the Saudi Air Force, which has top-of-the-line U.S.-made fighter-bomber aircraft.

The sale is part of a broader $20-billion arms package for Saudi Arabia and other Gulf states announced by Secretary of State Condoleezza Rice and Defense Secretary Robert Gates last August on a mission to the Gulf, aimed at shoring up U.S. allies concerned about Iranian influence in the region.

Several elements of the broader package including sales of Patriot anti-missile systems to Kuwait and the United Arab Emirates, and upgrades for Saudi Arabia’s AWACS airborne command and control planes, have already gotten congressional assent. Officials here say they also expect the Saudi J-DAMS sale to proceed despite concerns expressed by some congressional supporters of Israel.

At the time the Gulf weapons sales package was announced last year, the Bush administration also committed to a 10-year, $30-billion arms package for Israel, representing a 25 per cent increase in annual U.S. arms aid to that country.

Briefing reporters, State Department Spokesman Sean McCormack said the administration has assured Congress it would do nothing to upset Israel’s military edge over potential enemies in the region.

“We’ve spent a lot of time assuring that we abide by our commitments to a qualitative military edge for Israel,” said Sean McCormack. “This is something that President Reagan first talked about and it’s been reiterated and reconfirmed by each successive president after that. We’re committed to maintaining that qualitative military edge for Israel.”

Israel itself has not protested the pending sale. Israeli officials have said they anticipate being provided with a new-generation U.S. smart bomb more capable than J-DAMS, which have been in service for more than a decade.

A spokesman for House Foreign Affairs Committee Chairman Tom Lantos, a prominent advocate for Israel in Congress, said he does not intend to push a resolution of disapproval.

However one House member, New York Democrat Anthony Weiner, said he would introduce such a measure and already has more than 30 co-sponsors.

Critics of the package have faulted Saudi Arabia’s record in combating terrorism and advancing political reform. Under questioning here, Spokesman McCormack said the Saudi government has made “quantum leaps” in action against terrorist cells and financing in recent years and has begun the process of reform, though not necessarily at a pace that would please some critics.

Two-thirds majorities of the members in both houses would be required to block the sale and officials here say chances for that appear nil.

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Category:June 27, 2006

? June 26, 2006
June 28, 2006 ?
June 27

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The Use Of Suites In Health Care Facilities

The Use of Suites in Health Care Facilities

by

Ray Moughalian

Why call an area a suite? First of all, think of a suite as one big room surrounded by corridor wall construction. Suites only apply to Health Care Occupancies. They do not apply to Ambulatory Health Care or Business Occupancies.

[youtube]http://www.youtube.com/watch?v=-grhTGQbyMg[/youtube]

The code allows wall construction within suites to be made of just about anything except combustible construction. Walls don’t even have to be smoke resistive – in fact you don’t have to have walls. Corridor wall requirements do not apply within suites, so use areas can be open to the ‘corridors’ within suites without any special requirements being met (actually you shouldn’t call them corridors when they are in suites – call them halls, circulation routes, or aisles). Since there are no construction requirements (besides combustible construction being prohibited), there are no corridor door requirements and no fire or smoke damper requirements within the suite. Therefore doors can be all glass and have wood frames and have no positive latching Minimum aisle widths do not have to be 8 feet wide, as is required for corridors in new health care construction (4 feet in existing). The minimum aisle width of 44′ applicable for new construction (28′ in existing) still apply, but chances are, you want that much clearance anyway. There are 2 types of suites – patient sleeping room suites and non-patient room suites. Examples of patient sleeping room suites include intensive care units, nurseries, and smaller Behavioral Health departments. Examples of non-patient room suites include Emergency departments, Radiology departments, PT/OT departments, Laboratory departments, office suites, etc. There are different criteria for patient sleeping room suites and non-patient sleeping room suites. The criteria for patient sleeping room suites includes that if the suite is over 1,000 sq. ft. it must have 2 remote access doors and cannot exceed 5,000 sq. ft. Intervening rooms cannot be a hazardous area. On a patient floor this could be a soiled linen room, a trash collection room, or a storage room greater than 50 sq. ft. The travel distance from any point within the suite and the corridor door cannot be more than 100 feet and the travel distance between any point in a room and an exit cannot be more than 100 feet. The criteria for non-patient sleeping room suites includes that if the suite is over 2,500 sq. ft. it must have 2 remote access door and cannot exceed 10,000 sq. ft. Intervening rooms cannot be a hazardous area. On a non-patient floor this could be a storage room, physical plant maintenance shops or other hazardous areas. The suite can have two intervening rooms if the travel distance in the suite to the exit access door is not more than 50 feet. The suite can have one intervening room if the travel distance in the suite is not more than 100 feet. Think of it this way. As soon as you put a door on an interior room you have created an intervening room before you get to a corridor door (referred to as exit access doors). But remember, corridor wall perimeter construction requires that your entrance doors, including automatic doors, be positive latching.

Instantly gain access to your Free Quick Start Guide on Passing Your Hospital’s Life Safety Inspection for Joint Commission Statement of Conditions, Plan For Improvement and Healthcare Construction Projects.

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South African apartheid assassin Eugene de Kock granted parole

Saturday, January 31, 2015

South African Justice Minister Michael Masutha yesterday announced he is granting parole to Eugene de Kock, an apartheid-era assassin who has spent twenty years in prison.

After South Africa’s first democratic elections in 1994 de Kock was arrested and subsequently detailed his actions to the nation’s Truth and Reconciliation Commission (TRC). As head of a police ‘counter-insurgency’ unit de Kock took responsibility for murdering and torturing dissidents opposed to white-only rule. His methods included bombings, shootings, and stabbings and he operated internationally and at home. His revelations earned him the nickname “Prime Evil”.

The TRC granted de Kock immunity for most crimes in exchange for his testimony. He was charged with remaining offences, not covered due to limits in TRC power, and in 1996 jailed for life for six murders. Additional convictions include kidnap and attempted murder. He received an additional 212-year term for those crimes. The TRC could only grant immunity where the offence was a human rights violation and the offender gave a full confession.

During his TRC testimony de Kock accused police commanders of ordering murders including those of African National Council (ANC) members. In a 2007 prison interview he said FW de Klerk, the last white President, had hands “soaked in blood”. De Klerk denies de Kock’s allegations he ordered individual murders.

It’s mixed feelings, which is something we’ve gotten used to as South Africans

In the early nineties de Kock teamed up with anti-ANC party Inkatha to arrange violence within black communities. Internal conflict killed 12,000 in the wake of future President Nelson Mandela’s release. Mandela wrote of fearing “a hidden hand behind the violence[…] attempting to disrupt the negotiations”, by orchestrating the clashes in Natal and Transvaal. He was referring to upcoming elections and a transfer of power away from white rule and apartheid.

Masutha said de Kock was being released “in the interest of reconciliation and nation building”. The date, location, and terms are to remain secret.

Reaction from his victims is varied.

Murder victim Glenack Mama’s widow Sandra welcomed the release. She said to a BBC reporter “I think it will actually close a chapter in our history because we’ve come a long way and I think his release will just once again help with the reconciliation process because there’s still a lot of things that we need to do as a country”. She said “He got the instructions from the top and they [more senior officials] got away with it[…] they’re amongst us today and one man is taking the fall”.

I pray that those whom he hurt, those from whom he took loved ones, will find the power within them to forgive him

Eddie Makue said to The Associated Press the release stirred up “mixed feelings, which is something we’ve gotten used to as South Africans”. He was a South African Council of Churches employee in 1988 when de Kock bombed their headquarters. Jane Quin said she was “terribly disappointed” and he should never be released. Her sister Jacqui Quin was murdered in Lesotho in 1985 by de Kock.

TRC chairman Archbishop Desmond Tutu said “I pray that those whom he hurt, those from whom he took loved ones, will find the power within them to forgive him.” He said the release would not be universally welcome but is nonetheless “to our collective credit, as people and as a nation.” Tutu called it “an indictment on our government” that apartheid officials who did not co-operate with the TRC had evaded prosecution.

Whilst in prison de Kock has assisted the recovery of his missing victims’ remains. Remorse and his help to the Missing Persons Task Team were cited by Masutha as reasons to release him, which was initially decided against last July. “[H]is key role has been to introduce us to other former security police who can assist with finding others,” said Task Team leader Madeleine Fullard. Fullard said de Kock had also directly assisted in retrieving two bodies. “He certainly feels lives were wasted for no reason”, she added, describing a meeting with him at one ANC victim’s grave. “He seemed to be quite stressed.”

Masutha also announced yesterday the rejection of a parole application by apartheid killer Clive Derby-Lewis, an ex-MP. Derby-Lewis is serving life for murdering popular South African Communist Party leader Chris Hani. Hani also led the ANC’s militant division. His killing in 1993 sparked rioting. Derby-Lewis sought parole because he has lung cancer. Masutha said in rejecting the application that Derby-Lewis was remorseless.

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Apple announces Mac OS X Lion, iOS 5, and iCloud

Tuesday, June 7, 2011

At the company’s own Worldwide Developers Conference (WWDC) keynote at the Moscone West center in San Francisco, Apple CEO Steve Jobs introduced the next generation of software products from Apple. Apple unveiled Lion, the new version of their Mac OS X operating system for desktop and laptop computers that brings new features to the software. They also demonstrated iOS 5, a new version of the operating system that powers iPhones, iPod Touches, and iPads. Alongside both announcements, Jobs also announced a new iCloud service to sync data among all devices. All 5,200 participating developers will spend the rest of the week in workshops with Apple employees; developer releases of each product were made available today.

Mac OS X Lion will be shipped in July through the online Mac App Store available on Mac computers for US$29. According to Apple, the update adds over 250 new features to the OS. Employee Phil Schiller discussed new multitouch gestures along with a dynamic task manager named Mission Control that shows open applications. During the keynote, Schiller said, “The Mac has outpaced the PC industry every quarter for five years running and with OS X Lion we plan to keep extending our lead.” It also adds full support for the Mac port of the popular App Store, full screen applications, iOS-style app icon lists called Launchpad, and other iOS-like features including a revamped Mail and Auto Save among others. Mac OS X Lion was announced at a different Apple event several months ago and will replace Mac OS X Snow Leopard, which was released in 2009.

Soon after, the company also introduced the latest installment in its popular mobile operating system iOS. The fifth version (iOS 5) introduces around 200 new features, including a revamped notification system, which combines messages and notifications from all applications installed on the user’s device. Scott Forestall, an Apple employee, also revealed that iOS devices would no longer require a computer for setup, allowing users to ‘cut the cord’ between their devices and PCs. Magazines and newspapers also have a new folder interface; the Twitter social network is now integrated significantly into iOS devices. Improvements to the mobile Safari browser were also announced; tabbed browsing and a Reader feature introduce desktop-like functionality. Finally, new camera features are built in, including the ability to take snapshots from the lock screen, as well as iMessages, a new messaging platform for iPhones and iPads.

We are going to demote the PC to just be a device. We are going to move the digital hub, the center of your digital life, into the cloud.

CEO Steve Jobs returned to the stage to reveal Apple’s new cloud services offering, iCloud. The service integrates with Lion and iOS applications and syncs data between a user’s iOS devices. For example, calendar events created on a user’s laptop would be sent to their iPhone through iCloud. Apps, books, documents, photos, and more purchased or created on one device will be shared with others. The service is intended to launch in the fall of 2011 alongside iOS 5 and will be available with 5 gigabytes (GB) of storage for 10 devices for free. Earlier this year, Apple opened a 500,000 square foot data center in North Carolina intended to facilitate this new service. Jobs rounded the services off by unveiling a new iTunes feature that mirrors a user’s library in the cloud, allowing them to listen and download music to authorized devices. “We are going to demote the PC to just be a device. We are going to move the digital hub, the center of your digital life, into the cloud,” said Steve Jobs during the keynote. iCloud and iOS 5 will be released in the fall of 2011; Apple announced no new hardware products.

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